Privacy & data choices

What we collect and why

• Accounts and store connections: name, email, login identifiers and authorized Shopify stores, to sign you in and connect the correct account and store.
• Business and design information: business details you enter or import, logos, uploads, prompts, artwork, product selections, prices and approvals, to prepare designs and publish the changes you request.
• Orders and fulfillment: store and product identifiers, inventory, locations, order status, customer contact details, shipping and billing addresses, line items and artwork references, to manage orders, production and delivery. Shopify or your payment provider processes checkout payments.
• Service and support: request and error logs, information available in browser requests, and support correspondence, to operate, troubleshoot and protect the service.

Cookies and browser storage maintain sign-in and connection sessions and remember interface preferences.

Who receives information

Shopify provides the authorized store connection. Google Cloud hosts the application, database and files. Requested AI design and analysis features send relevant prompts, business details, logos or images to configured providers, currently OpenAI and Google. Do not include personal information that is unnecessary for a design. Provider processing is also subject to their applicable service terms.

Eligible orders and artwork references are sent to WSDisplay’s NetSuite and production systems. Fulfillment and shipping providers receive information needed to make and deliver orders. Information may also be disclosed when legally required or necessary to protect the service.

How long we keep information

WSDisplay’s standard retention period for completed customer orders and related NetSuite accounting records is five years. Account information and saved designs are retained to provide ongoing service. Other records are retained according to their operational purpose and applicable obligations.

You can request deletion earlier. We review requests, including relevant provider-held records, and explain any information that must be retained and why. Deletion is not automatic when you send a request or log out. Uninstalling SignMall ends the app’s authorized Shopify access; it does not itself erase existing order or accounting records.

Your data choices

Merchants: record a verified shopper opt-out.

SignMall does not use Shopify shopper data for marketing, sale/sharing for advertising, AI training or profiling with legal or similarly significant effects. Those uses are blocked for all shoppers. You can request access, correction, deletion, or record an express opt-out of optional uses. This does not change a merchant’s separate marketing services or Shopify privacy settings.

Essential processing: account access, requested artwork generation, fulfillment, security and required recordkeeping cannot all be switched off while those services continue. You can avoid AI processing by not requesting AI features and using your own artwork. If you want us to stop processing an account or store, request closure below; we will explain any effects on pending work and required retained records.

If your email app does not open, contact us directly below. Shoppers can also contact the store where they placed their order.

Contact WSDisplay

Privacy requests: craig@wsdisplay.com
Phone: 800-640-9544

We will post policy updates here with an updated effective date.